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Glorious Game is Runner Up in the Eat Game Awards

Perhaps a little lazy, but rather than plagiarise the BASC Press release, here it is ...:

“A Yorkshire company has been recognised at a prestigious awards ceremony in London.

Glorious Game came in second place in the Best Added Value Product or Innovation category at the Eat Game Awards 2021 for its Yorkshire Fried Pheasant.

The category was sponsored by Beretta Gallery London.

The awards marked the culmination of a national search to find businesses and individuals championing the use of British wild game. In total there were over 11,000 nominations within the process, with the shortlisted businesses and individuals in each category going forward to be judged.

The ceremony, which was hosted by rural TV presenter Adam Henson, saw the winners of eight categories announced.

The Eat Game Awards are organised and run by the British Association for Shooting and Conservation’s (BASC) Eat Game initiative, which promotes the nutritious, taste and sustainability benefits of British wild game.

Sophie Bagley, owner of Glorious Game, said: “As a one-man band with a day job it’s hugely flattering to be runner up in the Best Added Value Product or Innovation category at the Eat Game Awards 2021. Glorious Game’s raison d’etre is to help increase the appeal of this hugely underappreciated but delicious, lean and nutritious meat, which is so often over-looked or disliked for no good reason. I wholeheartedly believe that presenting it in a familiar way makes it more tempting for a wider audience, far beyond those who have grown up in the countryside. Everything Glorious Game does is 100% about the game; each & every dish is game, predominantly, though not solely pheasant. Nothing is padded out with pork (or anything else for that matter), meaning the dishes are healthier than mainstream alternatives, and they are preserved by freezing, meaning no nasty additives nor preservatives are required. Pheasant is lower in fat and cholesterol and higher in protein than chicken, which is many people’s default healthy option. Game is also highly sustainable, so eating it is both good for us, and good for the environment – what’s not to like?!”

Annette Woolcock, Eat Game Awards co-ordinator and BASC’s head of wild food, said: “It is important that the Eat Game Awards reward those who add value to their products as this is often the first way a consumer will try game meat. This is one of our most popular categories and huge congratulations must go to Glorious Game. Its Yorkshire Fried Pheasant is such a great product. It was commended by judges for its taste and for its fully recyclable and compostable packaging.”

Host for the evening, Adam Henson, who is also patron of the Country Food Trust, said: "The winners represent the best of the best of British game and I was delighted to play a part in recognising their role by presenting the Eat Game Awards.

“The awards give game meat a platform from which its wide array of benefits can be showcased and from there it can be tried and enjoyed by a whole new audience. “Wild game is wonderful and to see it celebrated in such a positive way is excellent.""

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